alert-circlealert-trianglealert-triangle-fillarrow-leftbar-chart-2batterybattery-chargingcalendarcheckcheck-circlechevron-downchevron-leftchevron-rightchevron-upchevrons-leftchevrons-rightclockeditfile-textgridhomelayerslistmap-pinmenumonitormore-horizontalplaypluspluspowerrotate-cwsavesettingssliderstaguserxsteampausetrash-2uploadvivevive-proriftwmrsearchvolume-downvolume-upvolume-mutedcloud-checkedcloud-unavailablecircle-crosseddownloaddisableerrorcredit-cardexternal-linkheadseti18nreorderdifficulty-easydifficulty-mediumdifficulty-hard

Multiplayer Gaming in VR Arcades

Resources

May 11, 2017 | 7 min read

THE EQUATION

Immersive Experiences = Customer Satisfaction = Returning Business

If you’re a Virtual Reality Arcade owner, you might already know this equation to be true. If you’re thinking about starting a VR Arcade––memorize this equation.

In this bright, new technological frontier, the challenges can seem daunting, and at times the uncertainties appear endless. One thing we do know to be true:

A more immersive virtual reality experience results in higher customer satisfaction, which generates returning business and higher profitability for a VR Arcade.


How can a VR Arcade create a more immersive experience?

One way to quickly achieve higher immersion for customers is to provide multiplayer gaming in your VR Arcade. We spoke with Brock Barber, owner of Virtual Experience in Provo, Utah, to gain some insight into how multiplayer gaming is helping him run a more immersive and profitable Virtual Reality Arcade.


HOW MULTIPLAYER BENEFITS VIRTUAL REALITY ARCADES


Opportunity for Up-Selling

Two is better than one.

Fact: A Virtual Reality Arcade’s existence relies on the ability to keep the lights on and the doors open.

Adding multiplayer to your VR Arcade’s capability provides the opportunity to sell more headsets, more often. Introducing multiplayer to your VR Arcade opens up a completely new feature for your customers to experience. People enjoy playing with other people.

  • Whether a couple of newlyweds, a group of friends, or two competitive strangers, multiplayer gaming is a valuable and essential feature VR Arcades should consider.

Impress Returning Customers

Returning customers are advocates of your VR Arcade.

First time gamers are usually blown away by virtual reality, simply because they’ve never experienced this type of virtual environment. If a customer has already visited an arcade, that initial “wow factor” of putting the headset on for the first time has probably dwindled.

  • By offering multiplayer gaming, your returning customers are presented with the opportunity to experience that “wow factor” again––but this time with their friends.

Heightened Immersion = Longer Playing Time

The happier your customers are, the longer they’ll want to stay.

Your VR Arcade is facilitating an amazing and new experience. It’s no new discovery that humans prefer to enjoy the time they spend. The more immersed your customers are, the happier they will be.

  • Don’t forget: The customer experience is everything.

Competition Creates Energy

Multiplayer gaming runs on competition.

“We’ve seen people really enjoying being in the headset, but also enjoy being able to see and interact with each other too.”
– Brock Barber, Owner of Virtual Experience

Imagine a couple of friends come into your VR Arcade to try out multiplayer for the first time. Fred wins the first game, Freda wins the second. The score is 1 to 1 and they have to settle via a tiebreaker game––but their time is up.

What do Fred and Freda do?

a) Hang their headsets up and call it a day.


b) Extend the play time of their current session.


c) Agree to come back at a later date to settle their tie.

Hint: Competition creates energy. We’ll let you take it from here 🙂

  • From sports, to politics, to you-name-it, competition is everywhere all the time. It is a thriving form and factor in human interaction. Virtual Reality is no different!

Full Involvement for Entire Group

Virtual Reality: an immersive social experience.

How often have you had customers come in an ask if they can play multiplayer? Based on our conversations with VR Arcades worldwide, a common theme and answer seems to be, “all the time.”

  • By offering multiplayer, groups can experience VR together, increasing enjoyment, satisfaction, and the potential for returning customers.

VIRTUAL REALITY ARCADE TIPS FOR MULTIPLAYER GAMING


Advertise Multiplayer-Compatible Games to Every Customer

After all, how will current and potential customers know your VR Arcade offers multiplayer-compatible games if you don’t tell them?

“You want to be filling as many of your headsets as possible throughout the day. We feel a good way to do that is to advertise games as multiplayer. People already love our games anyway, so they are a lot more willing to rent multiple headsets.”
– Brock Barber, Owner of Virtual Experience


Choose Games that are Simple to Set Up

Frustration––the archenemy of enjoyment.

Setting up multiplayer can be a bit tricky and time consuming. Choose games that make it easy to navigate to multiplayer mode. While immersive experiences encourage longer play time and heightened enjoyment, the opposite is just as true.

Frustration is the archenemy of enjoyment.

  • Games that are difficult to set up will create frustration, directly and negatively affecting your customers’ experience and satisfaction.

Choose Games that are Simple to Play, but Allow for Improvement

The perfect balance.

Virtual Reality Arcades provide the opportunity for people to experience VR inexpensively, with little commitment. Choosing games that are simple to play, but allow for improvement, will encourage your customers to extend their play time and/or return to your VR Arcade at a later date. In either scenario, you’re creating returning customers and potential advocates.

  • Players like to see improvement, particularly their own. Skill-based games, where players can improve gradually over time, offer the ideal opportunity for players to to see their skills grow and improve.

Co-Op vs. Multiplayer

Two’s a crowd, but three’s a party!

Creating a heightened state of immersion for your customers is no easy task. Choosing games that offer various multiplayer modes is a great place to start. Co-op games are great, and are favored highly in console-gaming, but games where multiple players can compete against each other are even better when it comes to VR.

  • Larger crowds tend to prefer multiplayer gaming. Remember: two’s a crowd, but three’s a party!

TOP MULTIPLAYER GAMES FOR VR ARCADES

Whether your VR Arcade offers multiplayer gaming currently or not, we recommend these 5 games for creating more immersive experiences.


Onward

Onward was one of the first VR games with multiplayer capabilities, and is still favored highly amongst individuals and arcades today. The gameplay can seem a little overwhelming at times, but a great tutorial is provided so that first-timers can get comfortable quick.

Check out the Onward trailer and gameplay here:


QuiVR

QuiVR is a great game for co-op play, and provides a sense of “team unity” that enhances the multiplayer experience. QuiVr is the defining archery experience, made from the ground up for Virtual Reality. Grab your bow, arrows, and some friends to fight the enemy onslaught.

Check out the QuiVR trailer and gameplay here:


Raw Data

  • Developer: Survios
  • Game Type: Action/Adventure

Raw Data is action combat gameplay at its finest. Go solo or team up and become the adrenaline-charged hero of your own futuristic technothriller. If you’re looking for a game with real replay-ability, Raw Data is a great game to have in your arcade game library.

Check out the Raw Data trailer and gameplay here:


Rec Room

Rec Room is an activity-based simulation game. Play active games with players from all around the world! Joining into the multiplayer mode is a breeze. Strap in, get stretched, and prove your skills in paintball, dodgeball, disc golf, and much more!

Check out the Rec Room trailer and gameplay here:


Smashbox Arena

  • Developer: BigBox VR
  • Game Type: Action/Adventure

Smashbox Arena is a team-based action game with insane physics-driven power-ups. Shoot, duck behind cover, and coordinate with teammates.

“What we love [about Smashbox Arena] is that it’s simple, it’s easy to figure out how to play very quickly. There’s also still a learning curve to it, though. Its not like you’re going to play an hour, and that is the best you’re going to get. There is still an opportunity to get better — always.”

– Brock Barber, Owner of Virtual Experience

Check out the Smashbox Arena trailer and gameplay here:


REMEMBER THE EQUATION

Immersive Experiences = Customer Satisfaction = Returning Business

Offering multiplayer gaming in your VR Arcade is essential if you want to stay up-to-date and progress forward with the rest of the industry. Customer experience should be a top priority for all Virtual Reality Arcades striving for innovation and success.

Have thoughts you’d like to add? Or multiplayer games you feel should be on this list that aren’t? Reach out and let us know!

Never Miss an Update !