Can VR Save the Movie Theater, or the Mall? [Forbes]


December 21, 2017 | 1 min read

Forbes feature article written by Charlie Fink, a former tech executive covering VR, AR and new media

According to Charlie Fink, a former tech executive covering VR, AR and new media for Forbes, “A long line of speakers confidently predicted that Location Based VR (LBVR) was going to be one of the key economic drivers of this first wave of consumer VR products, while exposing countless millions to the technology.” Fink states, “There are several companies working to expand the appeal of traditional movie going with this new technology.”

“LBVR comes in four basic sizes,” Fink explains:

  1. VR Arcades that feature head mounted displays (HMDs)
  2. Stand-alone casual VR
  3. VR theaters
  4. Free roam, or warehouse scale, VR

Movie theaters, family entertainment centers (FEC), and VR Arcades see this as an opportunity to both increase the exposure of VR and enhance the experiences they provide to their customers.

Read the full Forbes article here.

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